Homogeneity across the three major marketing magic.docVIP

 PAGE \* MERGEFORMAT 5 Homogeneity across the three major marketing magic Homogenization of the market economy around, but the fate, whether you invest in R amp; D and innovation funding how great, no matter how harsh laws to protect your patent, but we can always quickly find similar in the market, or similar products, even more sad is that your opponent’s product quality is actually better than you, but the consumer says, ‘In fact, almost all, to buy which are the same.’ We can think of many ways to make their products look as much as possible and not the same as the opponent, build brand, price difference, packaging innovation, precision positioning, advertising, creative, etc. Perhaps we feel like we own the product already has a differentiated characteristics, but we can not change the terminal to get consumers about the evaluation. We have Wal-Mart, Auchan, Carrefour can often see, these retailers also have their own best-selling OEM products, they do not get a penny advertising can easily share the product market, many consumers also believe that these stickers Some famous brand products and almost out of retailer brand trust, and sometimes they are more willing to choose low-cost OEM products in the B2B marketing also exists such a problem, our products have strict technical parameters, and These technical parameters for most opponents, is not insurmountable technical problems in the customer selection, products often become the most important factor. the day before the news had appeared in a place of community outreach instrument bidding, the high township enterprises defeated the well-known low-cost companies, and similar cases is too much and many more corporate business people assume the responsibilities of public relations, which is due to product homogeneity. Homogeneity is inevitable, although we always try to tell consumers or customers how our products are different, but in the complicated market competition, there are still some excelle