Hisense Kelon purchase has opened a new chapter in Chinas home appliance industry,.docVIP

 PAGE \* MERGEFORMAT 8 Hisense Kelon purchase has opened a new chapter in China’s home appliance industry, Recently, Hisense and Kelon Gu Chujun major shareholders signed an agreement to fund the 900 million purchase of 26.43% under the name of Kelon shares, as Kelon’s largest shareholder. It is learned that the White Hisense Kelon finance staff has been posted. As China’s household electrical appliances with Hisense Kelon field two large-scale and influence of companies, both large-scale cooperation can help the development of China’s household electrical appliances will also promote China’s household electrical appliance industry as a whole to enhance the level of competition. Now, there was general concern is that as the investor’s Hisense, and how, after entering the integration of resources? How to help Kelon to resume the market competitive? How to plan two of the strategic positioning and marketing? Below, I will analyze five aspects of both the advantages and disadvantages of the integration process. There is much to technology exchange Hisense color TV has accumulated in a relatively strong technological advantages, especially in the development of the tide in the domestic flat-panel TVs, through Hisense independent property rights ‘letter to the core’ launched to establish its dominant position. Kelon in white-known business in the domestic establishment of a specialized refrigerator perfect industrial chain, its advantages can not catch up within a short time the peer. Should be said that the two sides under the auspices of the common Hisense can be carried out in-depth technical exchanges and cooperation will Kelon in white accumulated technological advantages to Hisense to radiation. Possible, also can make use of Hisense Kelon in the field of flat-panel TV technology advantages to black march. The harmonization of procurement cost savings Hisense is located in Bohai Bay home appliance industry circles, Kelon is living in the Pearl River Del