High-end home appliance business transformation plan launched.docVIP

 PAGE \* MERGEFORMAT 10 High-end home appliance business transformation plan launched Said standing above the crowd, this year, domestic appliances business has gone against the tide upstream in the Chinese appliance market staged a “high-end market, all martial arts”, was that the original is not highly competitive high-end warfare into a price war “ Red Sea, “quagmire, many companies are making a profit and earn popularity. This year, ““ China Enterprise Newsgt;gt; Press to see in the appliance market, inverter air conditioner, multi-door fresh refrigerator, washing machine, LED LCD TV, a large number of high-end smart home appliances suddenly accelerate market adoption of applications, microwave oven, hood cooker, rice cooker, cleaner, soybean milk and other small household electrical appliances are also quietly on the high end of World War II began. High-end market is the high prices, high profits, or the concept of a new market speculation? The popularization of high-end market for domestic appliances business in the end what? Can the high-end market in the future, after following a low-end market, the enterprise a new growth point? high-end market can be achieved at home and abroad, three-dimensional coverage between urban and rural areas? Popular high-end appliances accident “Rice cooker price of 5,000 yuan, 8,000 yuan drinking fountains, more than 10,000 yuan in the microwave and range hood, 3 million yuan more than the luxury side refrigerators,” Do not think that this is in the United States or Japan, appliance stores, This year, home appliance stores in China, and start to appear and a number of “high prices, but favored” high-end appliances. The average selling price than the fixed-frequency air-conditioning 1,000 yuan on the frequency of your air-conditioning, this year’s market share has reached 30%, and in some cities the share has exceeded 50%. The drum washing machine from the U.S. introduction of the 1,499 yuan After the ultra-low