High-end liquor promotions how to do- - Marketing to talk about one of the superior products.docVIP

 PAGE \* MERGEFORMAT 11 High-end liquor promotions how to do? - Marketing to talk about one of the superior products Moderator: Liang Yong Special guests: China Marketing Association Deputy Secretary-General, marketing experts, Zeng Xiangwen Philosophers who seek a senior professional marketing Zhao Bin, deputy general manager of Jinan-Fi Wine National Pits 1573 Shaanxi Office Liangjing Li In early 2005, Dongguan, Guangdong, agents of a superior products vigorously channel promotional activities, the activities of which reads as follows: From January 8 to play January 18, where to buy wine at least 10 boxes, you can get Italian letters (1280 yuan) a and will receive a lottery to participate in sweepstakes. Generous prizes, grand prize is a new Honda Accord sedan; the first prize is a Toyota Vios 1; second prize is one bread, such as Chang’an. As a superior products, so that the promotional form of the market do? Superior products should be how to do promotion? This issue we have invited Sharon Zeng Xiangwen marketing experts, experienced professional sales people seeking philosophers, the Office of National Pits 1573 Shaanxi Liangjing Li and Zhao Bin, deputy general manager of Jinan wine fidelity to discuss this topic. Superior products or not to promote? Moderator: Ladies and Gentlemen, How are you! Sales promotion is an important part of the marketing mix and also the liquor industry’s most enthusiastic about using a marketing tool, but not much genuine good. Improper use of the market and the brand will bring great harm. So on this promotional activities What are your views? Superior products or not to promote? Zhao Bin: I think this promotion is nothing but agents want to Yahuo and accounting positions, and return of funds, of course, superior products make such promotions should be ‘very effective’, but at the same time is also a great harm to the role, which is more like a kind of the short-term behavior. In the long run, such behavior is likely