High-end technology products - not an unusual way to go.docVIP

 PAGE \* MERGEFORMAT 7 High-end technology products - not an unusual way to go With the global economic crisis on China’s impact is gradually increased consumer choice of Mao Jian five more cautious. This historic opportunity to become a regional wine country the best time of expansion. A regional wines in the Guangdong market, after almost eight years of ups and downs, witnessed the brilliant white wine, but also experienced the lowest ebb. As the Guangdong market without a strong local liquor brands, the brand exists a plethora of foreign competition, the most competitive prices concentrated in the retail price of 50-90 dollars range, A wine is also belong to this part of competition. Several years of market expansion for the A liquor set a certain market position in several local prefecture-level city, more of its success established a solid niche markets. How to build high-end wine market has become the focus of the work A wine. To know ourselves and Baizhanbudai A wine market has been popular in Guangdong for three years. The analysis of the reasons for its Changsheng, summed up the following points: 1, the effective focusing of resources, the pre-market expansion focus resources on core leading the consumer region, with core consumer Urban regional small easy to control, so Kai A wine to start easy to play effects; 2, a single product selection. Shenzhen market, the mid-range alcohol level of degrees as the market’s flagship product, to maximize the unified product image and brand awareness to consumers in easy to choose, simple features. To avoid confusion in the market; 3, channel select dining restaurants. Distributor firm control of the terminal and the core of the core food distributors; 4, channel profits to set reasonable, accurate and effective marketing strategies and so on. Three years of popularity, although the pressure of competing brands of product sales, but a long Shenmeipilao A wine to bring pressure on pre-competitive strategies of ef