High-end market and low-end market marketing strategy.docVIP

 PAGE \* MERGEFORMAT 32 High-end market and low-end market marketing strategy In accordance with product price or consumer purchasing power, can be divided into high-end product market and low-end market. In all industries, there is high-end market and low-end market. Enterprises in the development of high-end market and low-end market strategies, to note some of the rules. 1. High-end market and the low-end market is characterized by In any one industry, there is high-end market and low-end market. And the high-end market and the difference between low-end market is also a lot in common with. The nature of the high-end market, the low-end market, the market capacity (volume) is small large small large market growth potential, with higher levels of low-skilled, higher-margin low-high barriers to entry relatively low price elasticity of less than the big names concerned about the high degree of Low-service more consumer shopping experience less attention to the relative neglect less influenced by the economic recession affected by the economic prosperity and positively related to positive and negative correlation may be a greater impact in raising the brand’s less developed areas in major geographic market economy, the National The main objective in most areas in the high-income customer base, channel depths of all income levels deep into the three urban cities, and even lower rate of rural market Distribution demanding higher terminal management is relatively low Between the high-end market and low-end market, the most obvious and most important difference is that the brand, technology and price three areas. The high-end market, the technological content of products is generally higher than the low-end market, high-end market of consumers concerned about the extent of the brand is also far higher than the low-end market of consumers, these two become a high-end market entry barriers, many of enterprises due to many years in the low-end market, grappling,