High-end magazine advertisers and readers how to face positioning.docVIP

 PAGE \* MERGEFORMAT 6 High-end magazine advertisers and readers how to face positioning Editor’s Note: At present, the domestic publishing industry is still in under the control of national policy, there is no opening to fully open. However, the market economy for so many years, the domestic media in the transition to a market more or less, so in these years, the domestic media in the content and form has been greatly improved. As the WTO approaches, the domestic media have to face many challenges, discussed below, is the high-end magazines how to position themselves under the new conditions of the advertisers and readers the question, it is worth a visit. With China’s entering WTO is approaching, commerce and trade war will soon usher in turbulent times, as the media industry, is the has come to rethink, re-pack the time. The future will be a highly developed commercial society, the media industry, advertising industry will be inevitably involved in the meantime, as for the advertising market, high-end consumer market for the magazine readers, we are deeply urgent pressure on the market, in the In practice, must be re-depth exploration, pinpoint positioning our readers and advertisers interfaces in order to achieve the capital markets and consumer market, a win-win situation. Journal of the ever-changing consumer market, a situation faced by the media, in the modern era can be said to ever-changing, high-grade magazines are to a multi-volume, diversified direction .20 century, early 80s to 90 years, is in the reform and opening up, high-grade class, that is, more than 15 yuan is not much the consumer magazine market in content also stay in a simple imitation of foreign or Hong Kong and Taiwan with the type of magazines stage. enter the turn of the century, high-grade magazines are facing increasing pressure not only to cope with peer pressure from the industry, but also against the press in recent years expanded version of to increase the color page printin