High-end liquor how far away from luxury goods-.docVIP

 PAGE \* MERGEFORMAT 6 High-end liquor how far away from luxury goods? Integrated market is the trend, and remarks at the helm of the brand, the Chinese high-end wine a great sprint to become “luxury” Field of Dreams: Flying prices topped 53 degrees Maotai thousand mark almost equal to 1,200 yuan, Wuliangye, safflower Lang is gradually pushed up the price of such, National Pits 1573 is pushing last year “ice drink habits, open 12 luxury” brand advocates, trying to create lifestyle and drinking habits lead the new wind. Perhaps these brands now In efforts to promote wine as a “luxury” of trying to still look very immature or very one-sided, but at least convey the high-end liquor in China has entered a higher level of competition and development stage of important messages. China today, few local luxury brands. Liquor liquor even the so-called high-end consumer goods is still simply, it is difficult to be called a luxury. But our eyes on the world-wide, some of the top wine brands in Europe, early life has become a top dominant symbols, to convey a distinct noble attitude towards life. In this sense, China’s high-end luxury liquor into the process, really need to “learning skills” , a selective high-end wine brands to the study. Coincidentally, the wine brand and the integration of China’s high-end liquor has first emerged: If Wenjun Liquor Hennessy already acquired, and if the shares of even trying to Diageo holding Shuijingfang. As Shuijingfang and Wenjun wine to wine brands from learn to what, can take the lead in helping to create the first luxury brand of Chinese liquor, to see both good luck. but at least there is one point I did not doubt: a luxury high-end liquor in China do not regard themselves as very high, high wine brands have much to learn from the place. First, the achievements of liquor luxury, culture, wine is very important, wine culture is more important “Luxury” was never derogatory term, but is rather a respectable level. The essen