High-end brand high-end media thinking.docVIP

 PAGE \* MERGEFORMAT 9 High-end brand high-end media thinking There is such a brand, in September 2002 to create, double sales for seven consecutive years, from 15,000 brands in the industry breakthrough, the first five-year leap into the top ten sectors, five sectors was promoted to the seventh year, the current monthly sales and The third promotion for the industry, plans to become the industry leader in 2013, more than 100 million revenue in 2015. At the same time, the brand for three consecutive years was named “500 most valuable Chinese brands”, the brand value from 1.302 billion yuan to 2.651 billion yuan. The brand, due in 2005 carrying the Shenzhou VI spacecraft testing sensation, in January 2007 to the Central Committee “Protect Mother River Action,” the industry’s largest single donation of 10 million yuan and Mingzao Quartet Community Chest, November 18, 2009 in May Centre to spend as much as 86.56 million yuan Asia News Network CCTV won 4 gold standard version of such resources, at great length by the media reports as “China’s first standard building materials,” the scenery was underway. This is the three trees, one to “create a healthy life” responsibility of private enterprises. The development of the three trees on the road, with “hold high the high hit, with the first company of” communication strategy, three trees of advertising effectiveness, enhance the channel has been the first customer confidence, and guide changes to meet the current needs of the consumer . High-end brands rely on high-end media Brand enterprises only have a future, there is a CCTV image film called “I believe the power of the brand”, I feel the same .2002 by the end of the three trees will be put into operation after the last remaining 1.3 million yuan of liquidity into the CCTV advertising investment, and adhere to the high-end line of healthy paint. This set of “three trees media only with first-class cooperation,” the tone. Early days, the empty network a