High-end brand of rice marketing emphasis on product quality.docVIP

 PAGE \* MERGEFORMAT 6 High-end brand of rice marketing emphasis on product quality High-grade rice, the last two years has quietly approached us. From the five permanent members produced in Heilongjiang Dragon Hill, “Zhongnanhai 1” to the food’s “Five Lake” rice, to Japan, “Koshihikari” rice, high-end market Rice brands showed rapid increase, high-grade rice has actually entered the people’s table. We and over 10 per catty of rice is defined as high-grade rice. High-grade rice to climate, soil, temperature, irrigation water quality, tillage, field management and other aspects of rice processing technology has very stringent requirements, product quality to much better than ordinary rice, and the need to fully meet the national green standards. As high-end retail price of rice is 3-5 times the price of ordinary rice, or more, purchase a large part of the purpose of consumption or unit welfare for the gifts in the retail market has a relatively stable consumer groups. So high-end brand communication and marketing of rice way to promote is very different from ordinary rice, rice and high-end consumers will pay more attention to the brand value, brand, reputation and loyalty of high-grade rice is decided by enterprises can go far in this market. Beijing precise planning with sixteen marketing planning in the food industry field experience, we believe that successful marketing of high-grade rice, nine planning need to do the following: First, from a commensurate with the high-end brand name rice First need to do high-end rice brand according to the characteristics, origin, history and culture and other advantages, the products from a rice commensurate with the high-end brand name. Such as high-end liquor brand “Shuijingfang” The brand name is a product of the region history and culture for the foundation to a successful creative product features based out of. high-grade rice market, “Zhongnanhai 1,” The brand name is also good. a good brand name will soon