Hisense should or should not abandon the fixed-speed air-conditioning-.docVIP

 PAGE \* MERGEFORMAT 5 Hisense should or should not abandon the fixed-speed air-conditioning? Hisense is a Chinese household electrical appliance industry, the only technology to send, and always hold high the banner of technological innovation and orientation, although the low-key competitors in the market are far less speculation alone, but by virtue of a Hisense TV, inverter air conditioners and other high-tech products to win consumer acceptance . Hisense air-conditioned location The last century, Hisense cut into the air-conditioning industry, has chosen to start with a forward-looking inverter technology, not many years experts in brand Hisense inverter air-conditioning has been started. In the homeopathic process of development and competition, Hisense Air-conditioning more clearly his own position: frequency technology is not a widespread technology, that is, the benefits of this technology is not for the general public. First, the inverter technology is relatively new and is only suitable for those who have the knowledge, culture and has a sense of intellectual novelty; second, air-conditioning as a household goods, the time being, and not a mass consumer goods, and therefore its consumption level, or middle-upper the middle class, this level mostly in the 30-40 over the age of consumers. Therefore, the positioning of Hisense Air-conditioning should be a new generation of knowledge and awareness of culture and novelty middle-aged, that is, China’s emerging middle class. ≠ consumer group orientation Hisense air-conditioned location, it is clear based on the interests of inverter air conditioner points drawn, it is the personification of the image should be dynamic, high-level white-collar workers and innovation. As a consumer group, they have the knowledge and want different from the nouveaux riches; a restrained sense of accomplishment and also hope that the performance of twists and turns come out. Since it is a middle class, there will be no pr