Hisense Inverter marketing difficult.docVIP

 PAGE \* MERGEFORMAT 6 Hisense Inverter marketing difficult Hisense inverter air-conditioner in 2009 difficult. 2009 in April, the eve of the Ching Ming Festival, Hisense major media across the country have plunged into the soft-text advertising, ‘inverter air conditioner for 12 years, Hisense inverter air conditioner back old customers’, as long as the holder in 1997 to purchase invoices and Hisense inverter air conditioner warranty card, you can in the market at a discount price to buy any of Hisense inverter air-conditioning. The spread of soft-wen back old customers with the actual costs incurred are expected at 100 million. This article came out, I personally would feel in terms of the market placid; for 97 years on the purchase of Hisense inverter air conditioner and retain the original invoice and warranty under the certificate, the official statistics did not exceed 100 people. But these old customers, without exception, they then buy inverter air conditioner has been using the process. In other words, Hisense inverter air-conditioning, has experienced 12 years of wind and rain, is still working well, as the air-conditioning products, the service life of 12 years should be enough to say so, many domestic brands of air conditioning machines 6-8 years had been rust trace-stained appalling, and not to mention you can use. It can be said, Hisense inverter air conditioner in the market for 12 years of ups and downs, the quality is not an issue. Quality is never Hisense inverter air conditioner’s weak spots. But now there is the problem, is the marketing Hisense inverter air conditioner. Selling point of the above-mentioned marketing, Hisense inverter air conditioner is more than just the implementation of marketing to the search for the old customers, old customers back, but back after that? Believe that Hisense Air-conditioning of this marketing program is by no means decision-makers to come up with one million customers really back this part of the old