Hisense Air Conditioning wise strategy for the brand footprint.docVIP

 PAGE \* MERGEFORMAT 8 Hisense Air Conditioning wise strategy for the brand footprint First, do not go after the concept and hot spots to focus on technological upgrading and dissemination of technology lock-in frequency At present a lot of hot air conditioner market, there have been the birth of a new concept, but most only provide a secondary, supportive of the interests rather than consumers are most concerned about when the elements of air-conditioning. In addition, many currently on the market the majority of the popular concept did not have much technical content, such as clean air, negative ion technology, and so on, one came out almost the entire industry can be produced immediately. That is hot pursuit of the concept and the brand of technology in enhancing the sense of reverence is not only a sense of not much help, engage in very serious and gives more the feeling of actually detrimental to the image of the brand of technology. Therefore, Hisense concept and should not be chasing hot spots, according to the strengths and Hisense Hisense brand of consumer associations, should be the focus of technological upgrading and dissemination of technology lock-in frequency. As the next few years, all air-conditioning technology, the best is to give consumers the benefits of conversion technologies, such as variable frequency technology brought about by temperature comfortable, energy saving, low noise. Meanwhile, the inverter technology upgrades and breakthroughs in a higher difficulty than the lack of technical support for the concept of pure speculation to better enhance the brand’s high-tech innovation in the sense of feeling, so that consumers create brand recognition and respect as a whole. Many can be icing on the cake increase the product’s features can be used completely the concept of marketing, such as the photocatalyst deodorizing, fresh air really can bring great benefits to consumers, but not overwhelming and the cover of the ‘inverter technol