Hospital development and marketing will be to leave the beaten.docVIP

 PAGE \* MERGEFORMAT 5 Hospital development and marketing will be to leave the beaten Q: We are a newly established private hospital soon, and patient were few and had no name recognition, do not know how to gather popular? A: At present, hospitals in particular, how to increase private hospital out-patient gather popularity, the key can not do without marketing. I think that these patients can not just come, but should take the initiative to consciously integrate their own resources to carry out targeted public relations campaigns, walking personalized, fine service line, while the use of means of differentiation, combined with their own characteristics and the available manpower specialist , equipment, environmental and other factors, do a good job full service management. Good characteristics, management, gained a certain reputation. In the past, because of the hospital-specific professional, technical, some hospitals unconscious in the absence of an overall staff of the marketing concept and deal with mentally prepared to compete, and people are often more mechanical passive, lack of brand building and business awareness, lack of initiative and enterprise heart. This often makes itself at a disadvantage and unfavorable situations. The hospital is concerned, how the advantages of its own resources, operational projects, services and means of spread out as soon as possible, rapid occupation of patient’s mental space, to leave the marketing is absolutely not work. Q: I know that doing a good job of marketing to promote pre-conducive to the development of hospitals. But by what way? A: The variety of marketing tools, pre-mainly from how to attract the eye, activities rally the development of specialized projects, raised concerns start to enlarge its own special characteristics and interests of the points so that the psychological identification with the patient. How do I post from the accumulation of data to track return visits to form a word of mouth and o