Hold up with the quality of the sales market.docVIP

 PAGE \* MERGEFORMAT 10 Hold up with the quality of the sales market 9th stresses Marketing Planning lectures Product quality is an important intrinsic value measure, the quality issues are also business success or failure in the competition bear the brunt of the key factors. As Japan’s Sony, Akio Morita, Managing Director said: ‘products are the life of the enterprise market, quality is the enterprise product life. ‘It is so, the quality of planning has always been the thrust of entrepreneurship as one of the competition. The quality of planning usually includes two categories, one is product quality, style, features, packaging and brand names of quality planning; the one hand, the product installation, guarantee, delivery and maintenance of quality planning. Corporate planning staff on the quality of planning, it should be from two aspects. Case: The late seventies, the highest in the U.S. auto industry, the third year of Kleist Motor Company of serious losses due to the verge of collapse into a state. In 1979, from the Middle East, soaring oil prices, the United States the economic crisis, the automobile industry bore the brunt. Kleist car sales in the domestic market share of only 8.1%; inventory backlog of eight thousand vehicles; a loss of 1.1 billion U.S. dollars; owed to various debt up to 48 billion U.S. dollars. Kleist Motor Company board of directors after careful study of the decision is intended to apply closure, although this was rejected, but it shocked the United States, shocked the world! In danger, Lee Iacocca took over the car’s chairman John Kleist’s letter of appointment Ricardo a galloping horse took the death of this upcoming general manager of auto giant burden. In the ‘Detroit Free Press’ on the pledge that Iacocca: ‘I believe that a few years, Kleist will be lively on its feet again!’ Iacocca knows a good Kleist to pick up this mess, re-enter the key, after investigation and study, Iacocca immediately do not hesitate to take the