Holiday Promotion- Do not forget to promote the fundamental.docVIP

 PAGE \* MERGEFORMAT 6 Holiday Promotion: Do not forget to promote the fundamental Promotion has already become an essential marketing activities a part of the holiday promotion is the most able to reflect and test the manufacturers whether the means of promotion of creativity and marketing innovative and effective time period. Well, throughout the year will be the task may be due to promotions of new and timely completion of the annual task of doing a good job, then most likely come to naught, the market the lack of progress, promote frustration, task delay. The following three aspects we described how good holiday promotions: I. Characteristics of consumer holiday 1, real-time consumption, and impulse buying. This is evident from many of the festive product development can be seen, these professionals to prepare for the holiday product is to meet the needs of the consumer launch of holiday shopping; impulse buying is because the subconscious of consumers set aside for festive spending more than usually much larger spending budget, but the extra budget in advance, and do not have a clear objective, so shopping in the process of impulse to buy these additional budget has become a major expenditure items; 2, bought a big not to buy small. Holiday consumption is meet up with friends, family reunion time, the Chinese people enjoy eating and drinking habits is the gathering, so that the family installed a large bottle of drink to go on holidays goods will be much faster than usual. By extension to that includes the bundle, and increase the amount of no increase, the FCL bulk buy shopping situation, and so are several times higher than usual, so it is called buy big not to buy small; 3, into a fashionable tourist consumption. Now a Fangda Jia, co-workers among the most frequently asked is’ Where do intend to play (tourism)? ‘Fully embodies the characteristics of Chinese-style tourist spending. First, Chinese people like to join in the fun; Another is now workin