Holidays Promotion of the right to seek to the first.docVIP

 PAGE \* MERGEFORMAT 10 Holidays Promotion of the right ‘to seek’ to the first In general, the holiday sales is the usual 2 ~ 3 times more, and some can even reach several times growth. Therefore, suppliers and stores special attention to Holidays promotion. Holiday promotions from the degree of control over the operation in terms of, KA stores larger than the supplier take the initiative, because a store there are many suppliers, it can easily choose their own need for resources. And many suppliers can only be shared Pinqiang a store promotional rights, such as Standees, good display and so on. There is create a good performance to grab the opportunity, and looting can only watch less than a rival to sing the. Therefore, how to gain the right to become the pre-holiday sales of the most important thing. Scene 1: a rainy day, Riding out A company in Ningbo, Ningbo Branch is a market leading position in the liquor business, in order to ensure an annual season at the local supermarket chains KA supermarket promotions Sanjiang right, A’s Ningbo branch every year in March with the signing of a year-round headquarters in the Sanjiang promotions intention of the agreement, specifically how much a year in the Sanjiang supermarket promotional screenings, specifically the time frame and manner needed to end the quantity of the heap. With an annual agreement the two sides, A Company will be able to get the right to holiday promotions. Strategy: KA Marketplace for their annual sales have a pre-plan, from the promotional time slots, promotions, theme, merchandise mix, advertising promotion, marketing activities and so on will do the detailed arrangements. If interested vendors to obtain the right of the promotional period, we must understand the KA store promotional programs and plans to go along with KA stores as soon as possible to reach an agreement with the relevant procurement. Is usually the first to talk about holiday promotions vendors take the initiative, beca