Holiday pretext of doing marketing.docVIP

 PAGE \* MERGEFORMAT 6 Holiday pretext of doing marketing As the authoritative public marketing, public sex, easy to impress consumers and so, by pharmaceutical companies welcome, but with the changing times and policies, in order to give it a deeper meaning, greater profits has become more difficult Thus, pharmaceutical companies in carrying out the relevant public marketing, in addition to compliance with the market environment, consumers, products, channels, etc., should also leveraging relevant holidays to win a better response. Case 51 period, in response to PFP Huimin national policy, pharmaceutical companies express their respect for grassroots workers, passing intimate care, some pharmaceutical companies in Chongqing launched a ‘care workers, protection ‘Bang Bang’ waist ‘ as the theme of public service activities in the relevant areas of ordinary workers were free from the grassroots Plaster drug trial, try stickers and other activities carried out in patients with osteoarthritis and related products, gifts. additionally youth volunteer organization, professional and technical personnel, patients come to try to explain stickers medicine disease knowledge, and live for their massage, massage, make participants feel happy. Analysis This case is a typical case of cause marketing, which is the perfect product to associate with this special holiday work, the scope of products and product groups skilfully accurately, clearly expressed. Such public marketing both highlights the pharmaceutical companies for these workers back pain care, but also reflects its due sense of social responsibility reason why the pharmaceutical companies marketing to get this kind of public recognition of workers who, to a large extent dependent on the ‘Products . related holidays ‘and how the products associated with the holidays pharmaceutical companies, I believe that efforts should be mainly from the following steps: Fully tap the holidays The holiday-related produc