Hollow of the performance of five kinds of ads.docVIP

 PAGE \* MERGEFORMAT 6 Hollow of the performance of five kinds of ads The sale of medicine and health products, many of them chose the media as newspaper ads for the launch market, to enhance sales, an effective means of branding. Many well-known medicine and health products through newspaper advertisements had had their own piece of heaven and earth. However, many products, newspaper ads or concept is unclear, the mechanism is unknown, or lack of efficacy of demands, the impact of weak, leading to ads ‘hollowing out’, like a silver-wax tips, of little practical use. Yunliwuli people reading, talking, eyes closed, mouth Bata look: ‘ah, this product in the end do? ‘ The fundamental purpose of advertising is to conquer the consumer, so each ad should be a combat weapon. Hollow-based advertising as guilty of ‘right-wing revolutionary doctrine’, ad copy into the layout from the petty bourgeoisie are full of flavor, tenderness quietly. This ad is not condensed with the effort, but the candle light, red wine, after he argued the letter T’s essays - form a more casual casual God! Platinum plan through multiple cities newspaper ad monitoring newspaper advertisements for many failures to sum up, this paper today advertising Xin-Yuan Su, represented in detail for advertising the performance of the hollow of the principal symptoms in hopes of giving medicine and health products company with a to alert *. Hollow symptoms: concept is unclear, the mechanism is unknown Medicine and health products is to eat stomach, saving lives, physical fitness. Although consumers can not need to know the academic product features and product mechanism, but if the vagueness of the concept of products, not even concepts; products fulfill the function of the mechanism is unknown. Allow consumers to read the following products and other brands did not know what difference, advantages to, how to produce effects, then why should consumers do to buy your products. ‘Let me buy it, at least