Hospital Marketing.docVIP

 PAGE \* MERGEFORMAT 15 Hospital Marketing In recent years, the hospital industry marketing and management become a hot issue. Several hospitals in Beijing and Shanghai, walking in the front, began in television, newspaper and subway advertisements and other mass media, especially the well-known actor Mr. Tang Guoqiang endorsement of Beijing in a hospital overnight reputation reputations, to the hospital with a to the substantial economic benefits. I am a long time engaged in the retail and trade-type enterprise operation and management, including relatives, including my father and many of them are doctors and nurses, together with themselves as the patient, but also to the hospital from time to time ‘to buy some products’, which is why hospital management and marketing is no stranger. But today I do not want too many specific issues of hospital management to make 11 nuanced analysis, but from the fundamental nature of the hospital class enterprise proceed to explain the marketing and management of the hospital should follow the marketing, management, core principles, principles . (A), the fundamental nature of hospital business Many people, including hospital managers and consulting, management experts may not have recognized the hospital as a special type of business you are in the end it is what kind of business type. Thus talking about the hospital’s marketing, management, often can only be applied blindly from the surface observation or other business marketing, management, general principles to give hospitals ‘health care treatment’, resulting in ideas is not clear, the program strategy to adjust to a number of marketing, management problems, the hospital have done a lot, but they failed to do the point and, therefore, does not receive good benefits. Personally, I think, in the market-oriented and competitive environment, hospitals, and to truly manage their own marketing, you must first understand their own nature, that type of positioning businesse