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How fast small cosmetic marketing breakthrough-
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How fast small cosmetic marketing breakthrough?
Cosmetics from the market point of view, is divided into days of lines and professional lines into two lines, daily chemical line actually sold as a mass of psychological needs, foreign brands has always been adhering to its solid financial strength, through the dense high-altitude ad bombing, pulling the ground terminal shopping malls domineering collusion, so that natural beauty of the women cardiac endless, beyond our control emotional impulses to the consumer! If a unit of Procter amp;amp; Gamble Olay, Rejoice; Europe Ya-owned VICHY, small nurse; Unilever’s Lux, Sunsilk, etc. are all followed suit. The professional line, there is no power of cinema advertising products are sold are the specific efficacy and personalized service coupled with a sincere smile and thoughtful service, comfortable environment, beauty, intimate emotional communication to retain customers, increase the consumption value-added ! In recent years another new mode of operation of the market quietly became popular, the typical representatives Isa Simmel wrinkle element, recoverable beauty series, Sitan Li double-wrinkle composition Champs-freckle cream, etc., they secret of successful marketing is mainly the use of medicine and health products marketing approach to marketing a functional cosmetic use of ‘a short, flat, fast’ way to the prompt start of the market, a place, this marketing method is very suitable to China’s 4,000 small and medium cosmetics businesses, Not only can quickly withdrawn from circulation of funds quickly become bigger and stronger, but also in a short time to establish a relatively sound and mature network down, there was indeed to learn from it and we oversimplify the marketing planning agencies have helped more than a dozen cosmetics companies to do to the leap-type development.
Another way to marketing innovation!
My country, medicine and health products have been in the exploration and
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