How fruit juices into the food channel-.docVIP

 PAGE \* MERGEFORMAT 4 How fruit juices into the food channel? Food is a developing high-juice business, the main channel, food channel sales account for about 40-50% of the overall market sales, but the channel is still much room for upgrading, food and beverage sales channel is expected to be rapid growth in the next few years, the average gross profits than the commercial ultra-high channel. Food channel current market penetration is not high, the market share is also much room for improvement. Grasp the potential opportunities available food sources for higher returns, due to changes in food marketing channels can reduce the overall demand is relatively stable seasonal fluctuations. Juices from the food there is demand for super-channels, the transfer channels to the operators the possibility of food sources in the consumption of a good experience, consumers may be transformed into a regular juice drinkers. In small cities, food and beverage channel is to guide the training of early fruit juice consumption, the best starting point cluster. If enterprises are to take appropriate measures to increase penetration and market share can be gained very substantial sales. Food Channel is the key to sales growth of high juice channel. However, the fruit juice business to win the Food channel still faces many challenges. Food sources of competition and commercial super-channels of the different critical success factors, how to overcome barriers to higher costs into the store, how to train qualified sales team. Enterprises need to formulate relevant policies to overcome barriers to entering high into the store costs, consolidate food sources in the medium-sized terminal; to develop appropriate marketing and distribution patterns and the establishment of appropriate bad debt risk management system is required according to local conditions to design a direct incentive for the waiter mechanism for the unique challenges and catering channel matching; improve the managem