How to create a regional small and medium enterprises model market-.docVIP

 PAGE \* MERGEFORMAT 4 How to create a regional small and medium enterprises model market? China’s market is characterized by: “one country, more than the market”, which implies: First, a large market area in China, the second is a large regional differences. For many SMEs, the shortage of resources is a normal market, as opposed to the layout of the national market, to create regional “market model” to be from “a regional to a national into the” progressive policy options Market model that models the market is the enterprise market-based strategy, focused on relatively limited resources for a regional market, the depth create a “sample” in the market area, which has a demonstration effect and replicability and so on. At the same time for distribution customers , the company’s “market model” is a reference to the study and imitation of specimens, can effectively strengthen their own operations on the distribution of product and market confidence. How to create a regional “samples of the market” will be faced by many SMEs reality. First, the research first: Research is a “market model” to create the first step, the enterprise through detailed market research on pre-established “market model” can have a relatively clear understanding of the whole for further market provides the main reference in policy-making, research mainly include: a) market research: clear whether there is a “model market” potential? b) the target consumer group research: a clear consumer groups, consumer characteristics, psychology, behavior, space, etc. c) Competitive Research: The products, competitive products, channel, price, communication and marketing strategy and marketing organizations: d) channel research: the channel type, operating conditions, etc. e) the terminal research: the core terminal conditions, entry costs, etc. f) media research: media environment, the mainstream media, the proliferation of in today’s media today, “model market” tends to the media envi