How to avoid the crisis rocks-.docVIP

 PAGE \* MERGEFORMAT 16 How to avoid the crisis rocks? Some people say, business Heimo measurement, corporate sway of the boat like a leaf, sometimes hot, calm, smooth; sometimes dark clouds, waves surging, the situation perilous. Enterprise development, non-qualitative moments to remind us that: well, you have a sense of urgency, a sense of crisis, we should be vigilant, as Huawei CEO Ren Zhengfei in the ‘winter of Huawei’ Lane wrote of the ‘all staff considered whether, if there is day, the company’s sales decline, falling profits or even bankruptcy, how do we do? Peace of our company too long, and this is probably our disaster. Titanic is also in the midst of cheers out of the sea. And I believe that this day will surely come. Faced with such a future, we are not thinking about? We are proud of a lot of blind employees, blindly optimistic, if enough people think, perhaps the crisis is coming. Vigilant in peace time, not alarmist talk. ‘So how controlling the crisis, to prevent a crisis? Many people might ask. ‘Crisis’ in Chinese much stress, from the literal view, is ‘danger’ and ‘machine’ in combination, on the one hand represents a dangerous state, it also means that a large number of opportunities. Crisis generally refers to businesses and consumers, the media, government and other public among the very factors have something to do with an enterprise’s reputation, image and adversely affect the development of the very state. Crisis do not want to see any business situation, will do their best to avoid, but the crisis is everywhere, and to strengthen crisis management has become an important business issue. Frank Jiefujinsi British public relations expert who talked about: ‘When a disaster occurs, how people should do? Today we live in chemistry, nuclear energy, electric plus a terrorist crisis, the danger appeared, often more than these, must be recognized, if not take measures to prevent the crisis in the maximum possible, anything could happen. Modern