How to bag manufacturer brands in the domestic market to achieve break through-.docVIP

 PAGE \* MERGEFORMAT 13 How to bag manufacturer brands in the domestic market to achieve break through? Preface In recent years, a number of bags outside the manufacturing enterprise can be described as trapped in worry! The first is subjected to raw material prices, labor costs rise, exchange rate fluctuations, trade barriers and restrictions on the test series of factors; export environment has been deteriorating, lower profit margins again and again. The new round of economic crisis, the shock waves, so that luggage business situation is even grimmer. ‘Painful as the experience’, some companies with extensive on the original production, price competition as the basic form of foundry trade suspicious. Determined by the foreign trade contract, and turned to create a brand name to open up the domestic market. 1, the production-based luggage company’s domestic market dilemma While these firms turning to a time when the domestic market, but found that have not yet set foot in the domestic market already bogged down in the brand among the encirclement, because a well-ordered pattern of luggage brand competition is already taking shape: LV, Gucci and other international luxury brands ranked number one high-end the market; Dissona, CoBo and other domestic business operations or to bring an international brand in the high-end market has been formed climate; while the low-end market has been O’Conner, Cornell, Wei leopard brands divide. A pyramid-shaped structure of brand competition camp has been on the transformation of the production-oriented businesses have formed surrounded by luggage! Production-oriented enterprises to achieve successful business transformation? Competition in this market can be found in the pattern of market opportunities? Can the brand in the domestic market to achieve a strategic breakthrough in the siege? Second, the brand break through the ‘quick success on the’ and ‘national subjugation’ around the above problem, from the curren