How to deal with consumer concern about the drift.docVIP

 PAGE \* MERGEFORMAT 7 How to deal with consumer concern about the drift Era of consumer concern about drift Sanya is a travel company Hai-Xia Zhou a young employee, but also a business in the eyes of mainstream consumers: While monthly income of only 3,000 yuan, but she still fixed expenses each month to spend about 1,000 yuan for the purchase of life items other than necessities, such as new clothes, a novel function of small household appliances, mobile phones, new electronic products and so on, though sometimes not really need these items, but the consumer a sense of satisfaction and the material has to feel very pleasant. And elders within their means, pay attention to the brand / cost-effective, pragmatic view of the supremacy of the consumer is different is that Hai-Xia Zhou their consumer impulses largely by the lure of advertising messages, often buying decisions for commodities is so sentimental mood for goods symbolic / emotional values-oriented than its practical value-oriented. Although the understanding of the commodity information still comes from advertising, but Hai-Xia Zhou tend to focus on only those ads or willing to try to move their goods - whether it is terminal promotional displays, TV commercials, newspaper ads or outdoor advertising, if the eyes of the 5 seconds, she felt not enough to attract advertising content, she would quickly force will focus on advertising messages into the next, instantly shifted the point of consumption. A consumer concerned about the drift of the time is coming. The spending power of more powerful and convenient purchase options, making the continued expansion of consumer spending power, and the proliferation of commodity information campaign was to make difficult to focus the attention of consumers, consumer power is constantly concerned about traction, keep the same consumer impulses changing. Concerned about the drift in the consumer context, consumers will not choose to spend time disturb t