How to do a good job in the 23 market promotion activities-.docVIP

 PAGE \* MERGEFORMAT 6 How to do a good job in the 23 market promotion activities? With economic development, 23 the potential of the market is gradually turning into actual purchasing power, more and more companies are bringing 23 markets as key growth point to look at. In such a big situation, how to develop 23 market is becoming a subject of growing concern. All along, many companies are committed to developing 23 markets and 23 markets, a large number of promotional activities, and achieved great success, in the 23 markets to enhance the brand image and market competitiveness. However, in 23 markets are increasingly competitive, how to keep the business in the 23 market advantage, which requires business continuity efforts. 23 Market Definition What is 23 market? Different industries and different companies for the 23 markets, understanding and planning different, but it does not hinder our 23 markets to make a general conclusion: China has more than 600 cities, excluding capital cities, municipalities, as well as economy, especially the developed prefecture-level cities, could be grouped into 23 markets, or the 23 markets are prefecture-level cities, county and economically developed regions, the focus of the composition of the small town market, urban markets and rural markets. Since 2002, Chinese enterprises spontaneously initiated by a ‘work in the countryside’, to re-examine and planning of the Chinese market, the market development focus from the front-line market to 23 markets. Do market research and analysis of To do a good job in the 23 market promotion activities, it is necessary to conduct market research and analysis of their, in this based on market segmentation, product segmentation and price segments, and identify the target consumer group. Only in this way can we develop an appropriate program of promotional activities to be able to accurately grasp the needs of consumers to the right products to the right price, sold to the appropriate