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How to build an efficient marketing team management system (a)
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How to build an efficient marketing team management system (a)
The environment of the furniture industry this year, so a lot of the furniture production enterprises boss a headache. Not to the past, marketers, every year tens of millions in sales, slightly little thought in marketing, can do even on the scale of billions of dollars of sales. Environment changes so many problems some of the original management was exposed a. marketing management is the most serious. Lot of the company’s marketing staff back from his trip in addition to bring back some of the reimbursement bills, no substantial harvest back to the company marketing personnel and without a job, so he drove out the boss travel down year, marketers only a few times back opportunities of the company, mentally exhausted, the work took office natural. the company boss addition to hear a lot of complaints, harvest little. marketing officer travel process more ignorant. began many managers think of a series of telephone report to the oversight of satellite positioning, visit customers, a means of control. implement effect is not very satisfactory. weak enforcement of employees, negative work still exists. Later, the managers began to doubt everything, and always want to master everything always complaining about not met the right people so it appeared in the furniture industry marketing people, in a very short period of service of a company’s current situation. less than six months for a director of marketing two or three months for a business seem to have become the norm. Author in lt;lt; how to create a marketing team execution gt;gt; article which mentioned a point: the management not only supervise and control the management of the real effective guidance of the staff, incentive so that it reached the level of profitability of the company to maximize and employees of its own spiritual and material requirements. organic combination of day-to-day work of the specific workin
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