How pharmaceutical brands in the opponents price wars break out-.docVIP

 PAGE \* MERGEFORMAT 8 How pharmaceutical brands in the opponent’s price wars break out? In recent years, medicine and health products industry marketing in the use of a price war for close-quarter fight the phenomenon has become increasingly common, many similar to the ‘weight-loss 9 9’, ‘conscience prices buck’ and so straightforward slogan began to frequent access to people’s vision. The face of intense competition in the market, many medical and health products marketing Trader has lost its past patience, and then put the price at every turn used as a sacrificial scapegoat. On the one hand is the cost remains high, on the one hand is the surging price war in the face of such difficulties within one outside the market situation, the medical health care products companies should be what to do, how a price war from a rival to stand it? Identifying the Target Consumer Well-known 2 / 8 Theory states: 80% of corporate profits from 20% of the clients, rather than inefficient wide coverage, and less efficient local lock to meet the highest quality 20% of customer demand. The face of a price war, medicine and health care products companies through market research, understanding of customer purchasing power, consumer preferences, buying habits, and to establish an effective customer information feedback system, targeted to identify the target consumers, to meet the needs of this part of the target consumer . In practice, the medical health care products companies can combine their core competencies to determine the target market, and thus lock on its target consumers, build brand image. As a result, enterprises will be more economical price in exchange for a good profit, non-differentiated products out of the price of entanglement, highlight the price war tight encirclement. Kang to the company’s brain easily when the market positioning of products as a brain puzzle, in the face of the crowd are very broad. Products to market for some time, a number of similar pr