How should service marketing company do-.docVIP

 PAGE \* MERGEFORMAT 13 How should service marketing company do? Interactive Communication - Building Services Platform Service marketing, will not only provide consumers with a good sales services, to achieve pre-sale, sale, after-sales service links, but also to play a brand to achieve with consumers face to face communication, direct and effective dissemination of corporate image function. The following 2 stories and, well illustrates the essence of services marketing: In Vienna, Austria There are specialized services for the elderly aged over 50 shopping sites, marked ‘50 ‘supermarket. ‘50 ‘Supermarket Supermarket idea is very simple, but very unique. The distance between the supermarket shelf is much greater than the average supermarket, the elderly can take the time to select cargo between the shelf and will not appear crowded or hold your breath; shelves have set back seat; shopping carts equipped with a braking device, in the latter half is also set up a seat for the elderly can be at any time if tired, and sat to rest; of goods and the price tag than other supermarkets, but also large and more visible; shelves still stood a magnifying glass to facilitate the elderly to see the items on the origin , standards, and expiration dates. If they forgot to bring reading glasses can go to the desk at the entrance to the temporary use reading glasses to wear one. The most important thing is, supermarkets hire only workers over 50 years of age. In this regard, a ‘50 ‘Brigitte Ibl supermarket manager, said:’ This was welcomed by both customers and increase their sense of trust. ‘Benefit not only customers, hired 12 employees and can regain their jobs, they treasure the job, enthusiasm is particularly high. ‘50 ‘Supermarket as for elderly people who want a particularly thoughtful, well received by the elderly welcome. At the same time by other age groups (young mothers with children) accepted. ‘50 ‘Supermarket and other commodity prices are no special service