How roads in why not party - On the thermal underwear brand of the keys to.docVIP

 PAGE \* MERGEFORMAT 18 How roads in why not party - On the thermal underwear brand of the keys to Preface: winter comes, can spring How far do? 2003 November 8, beginning of winter, the North came to a first snow, the annual thermal underwear market has staged World War II do not want to have just opened are staggering price war, listing new discount rife Qizhe, six fold half of the amount ... ... we have to ask as well: from time to time the name of ‘brand management’ banner sleeve thermal underwear why such and such behavior dry and hot, (production and marketing season) winter came, (the recovery of thermal underwear) Spring How far do? 1997 - 2003: thermal underwear Industry Scan Is well known, thermal underwear, as a new industry from scratch, 97 years of germination, 98 years, a meteoric rise, but 6,7-year period since its inception, but the achievements of a few billion market. 6 years ago, the entire industry, wind and water went through to production as the center of the non-competitive, quality-focused free competition and to disseminate and technology as the main cut-throat competition, during which the continuous staged in full swing in the number of war, the quality of war, Advertising / star wars, technology / concept warfare and price wars. In such a tragic vicious competition, the thermal underwear was rushed into the end of a period of industry and growth, after 01-02 years, a brief break, has entered a mature stage. After a 00-02 years of the Spring and Autumn as the market melee, the Ebb Tide, more than 50% of the companies withdraw from the competition arena, past situation momentary clockwise, TEDA had already died down, hard to find a trace. Today, still in the normal operation of the brands not 20, and by early dug to a pot of gold’s strength scale enterprises dominate the emerging brands of basic to gain a foothold, and formed the South Pole who Beiji Rong, Ting United States and other leading enterprises of the few cat people, day