How small suppliers survival and development in the supermarkets-.docVIP

 PAGE \* MERGEFORMAT 9 How small suppliers survival and development in the supermarkets? Hypermarkets long with a pair of snobbery, in the eyes of its favorite is that it can match suppliers ‘good match’ it means strength, which means sales, which means profits. So, for good match suppliers, supermarkets will also be the vast majority of the resources and support to them, small suppliers stepmother feels a bit like raw, non-favored no one hurt, what did not dare try to steal the war, many of could only watch helplessly when the location of a good marketing a good major supplier of good resources are taken away, feeling really sad. Is it true that supermarkets can only serve as small suppliers Shouqi Bao, never the light of day do? In fact, not surprisingly, after all, the last count only a few large suppliers, more suppliers can only be regarded as medium and small suppliers, that is, is a group of small suppliers rather than individuals, therefore, succeed in supermarkets the survival and development, small suppliers did not focus on thinking about how to defeat big suppliers, but to come to the fore a group of small suppliers, strive for the best. Like sea fish, it has to survive the method is not the idea of children eating a big fish, but to swim drag the gap between the big fish eat the small fish around, so that its more powerful. Hypermarkets are doing when the supplier portfolio is also not mandatory in order to introduce major supplier, it must be based on the product mix, brand portfolio, geographical characteristics of the introduction of a small number of strategic suppliers, on the one hand to another in order to meet the commodity needs of aspects but also to satisfy vendor management requirements. Let’s take a look at hypermarkets need to have what type of suppliers: 1, mature, strong integrated suppliers. Most of these providers hold the generous resources, their basic features include: has a well-known products, solid financial strength, lon