How SMEs can hold together for warmth.docVIP

 PAGE \* MERGEFORMAT 3 How SMEs can hold together for warmth In marketing circles, there is a word we have almost everywhere, that is, ‘powerful combination’, but in fact it can be said that the words bigwigs exclusive words. For SMEs, to achieve anything if you cooperate, they can only YY can look in their own news, so in the domestic economy or the industry slowdown in the winter, if modesty is ‘heating’ it appears to the atmosphere and calm. Yes, this topic is mentioned cooperative marketing among SMEs. SMEs compete in the market are usually at a disadvantage, if entered into a collaboration with a company or a brand, so naturally a lot of attention to the middle and knowledge, such as What holds law?, and who hold? peak still brand consultancy services to SMEs as more than a set of intellectual establishments, and everyone is willing to explore together, perhaps a careless, really help to small and micro enterprises through the winter, into further development of the spring. First, what is holding France? For SMEs, there are several of the most common forms of cooperation: A product of cooperation, which refers to the introduction of combination-type products partner in the same market, the most common is the combination of features between products or brand portfolio such as bundling noodles with ham, Nestle coffee milk drink with three flowers The combination of features, PepsiCo and Yahoo’s combined online and offline marketing programs. stage, is more suitable for most SMEs is used internally by the circle of brands, improve brand concentration. 2 distribution partners. Mainly co-channel construction, solid circulation cooperation, cooperation in several parts of customer service. SMEs by means of such cooperation for strengthening channel management, distribution and reduce distribution costs are a lot of good, able to invest more in product benefits the development and construction services, in order to better obtain customer approval. 3