How SMEs category innovation-.docVIP

 PAGE \* MERGEFORMAT 4 How SMEs category innovation? Category innovation is one of today’s hottest marketing vocabulary, correct category innovation, if successful, will be able to escape from the fierce competition in the market, to occupy a dominant position in a new field. Innovation category achievements Nutrition Express, lemon drinks The rise of the products and brands, but also the emergence of a cool beer catechu full tot soda, tea, and a large number of innovations, was instant silence products. What is the correct category innovation? SME category innovation? And create a new category, to do it thoroughly Zhang Shengjun create a new category, to do it thoroughly, refused to fluff completely sever the connection with the original category, self-contained system. Coca-Cola year refreshing potion named “Coke”, instead of “** syrup this syrup into a new class, and now is one of the world’s most valuable brand, Shi Yuzhu create Melatonin, in fact, is to the melatonin join point Hawthorn, Poria, oligosaccharides, but no longer with the faded melanocytes, Merlot Thorning crowd. contrary, wow After more than two years of hard work, relieve visual fatigue launched the first domestic yogurt (called crystal clear yogurt, but consumers think yogurt eye nondescript, they resist dosing yogurt . Made from nori snacks called “seaweed” this kind of thing on the behalf of a mouth containing on, has a special taste of unprecedented wave force this new healthy snacks seaweed food industry is how non-fried delicious heartbreaker process clubbing the small brittle as biscuits do potato chips, creating a whole new generation of non-fried healthy foods. many juice companies are still around the orange juice, rack their brains Nongfushangquan launched a stylish water-soluble c100, higher VC content driven by the rise of lemon drink. Differentiation category, the same requirements, a different way of satisfaction. Category innovation from category differentiation.