How successful out of the off-season clothing sales.docVIP

 PAGE \* MERGEFORMAT 7 How successful out of the off-season clothing sales Clothing store to open can not know, ‘take advantage of the season, off-season to take potential,’ the truth. Jargon is called ‘mark-up does not make a tail’, this should be the core idea of ??marketing the off-season clothing. Take advantage of, is to capture the largest sales, to take potential, it is to get the high ground, for long-term strategic advantage. Timely introduction of new products In the off-season clothing sales timely introduction of some new products that can effectively cut market share from competitors from taking potential point of view, to strengthen the clothing brand’s position in the minds of consumers for a limited marketing budget clothing store, the limited amount of advertising and new product launch can get a good influence. Development of new uses Discovery and guide the new clothing store off-season spending habits is a powerful way to tap the sales and some ingenious way of consumption, such as clothes get dry cleaning, etc. clothes get ice cream concessions sales, often can produce the effect of surprise, these are the clothing store off-season marketing innovation model. Adhere to appropriate promotion There are some clothing stores in the ‘inputs and outputs is proportional to the’ principle, drastically reduced in the off-season clothing costs to do so will only make more selling pressure, off-season is more light. In the off-season to maintain an appropriate promotion, for example, a modest improvement in display mode, lower price and profit, even at a loss dumped goods, this will create a strong competitor promotional pressure, can often achieve a multiplier effect. It is noteworthy that the off-season promotional clothing not to place undue reliance on simple price discount. In order to reduce inventory pressure, increase cash flow and for a substantial discount, will destroy the clothing store’s bra