How SMEs can reshape the channel-.docVIP

 PAGE \* MERGEFORMAT 11 How SMEs can reshape the channel? Globalization, resulting in the domestic business environment has undergone profound changes, the uncertainty of business increased rapidly, the various elements of business are in a constantly changing, under the pressure of inflation, the enterprise’s overall operation costs, especially sharp rise in marketing costs, as more small and medium food enterprises as premium brands such as capacity and scale their own short-board constraints, how to channel profits into small and medium food enterprises to be an important proposition. The face of the overall business and market environment changes, small and medium food enterprises to the channel to profit, we must first understand their own weaknesses, most of the small and medium food enterprises are faced with the brand’s weakness, there is no power under the brand, positioning most of its products in the low-end, the market also mostly based on the flow of market-oriented rural areas. In recent years, as the market changes, the rapid rise of super terminal, based on market development and product upgrading their own needs, small and medium food enterprises have begun to super offensive end channels. According to our analysis of a large number of investigations found that most small and medium food enterprises will be converted to traditional channels of modern super store channel, the part of the business, although prices have improved, but also on product quality, and even sales are up, but the results did not earn is to sell more, do not yield a good harvest, while the other part of the business to a worse plight, since the main channels of distribution channels from the traditional into the modern super store channel, due to many factors, low brand awareness, small and medium food enterprises The product can not be the first choice of consumers, sales channels able to come up with a variety of super costs, this type of business simply have not se