How SMEs can make dealers obey-.docVIP

 PAGE \* MERGEFORMAT 11 How SMEs can make dealers obey? Distribution of small and medium enterprises to rely on dealer sales practices commonly used, so that not only can enable manufacturers to liberate whole-hearted to do brand planning and product development, but also enables manufacturers to eliminate the need for personnel and capital market development . However, dealers do not meet the manufacturer’s work, and game manufacturers internal friction, so that the manufacturer’s sales management personnel headache. How can I get dealer to listen to the words of the manufacturer? How can we make dealers and manufacturers to be combined, resulting in 1 +1amp;gt; 2 effective? The author summed up 10 years of experience in managing distributors, I believe that as long as the manufacturer of the following nine aspects to service and management distributors, dealers will be very happy to listen to the words of the manufacturer. First, to help dealers make the market for strategic planning Dealers survival mode because of its characteristics (distribution of other people’s products, and have a certain distribution period), often with little of their own business and a brand carried out strategic planning. Therefore, in considering the issue, most do not consider the long-term benefits, only consider the immediate, if the operation of the market according to this thinking to the case, for manufacturers, but fatal. Dealers in the development of various marketing strategies, they would only think of the current profits, without regard to the development of the entire market. The whole market is from a variety of channels, a combination of organic structure: There is market as a whole played a decisive role, but profitable strategy for channels; has sold great, but the main channel profits thin; still selling small amount of profit channels to a high profit. To do a good job the whole market, we should be all right all of the above channels, occupation, and the orga