How second-tier brands based appliance stores.docVIP

 PAGE \* MERGEFORMAT 6 How second-tier brands based appliance stores First, the store has a strong position now is completely vendor-driven, lack of resources when the store first, the integration of the brand, the brand within the limited space in order to promote their own brand of influence, sales promotion, all hope in the channel to secure more resources within, and stores the cost, profit point, sales volume fully reflected in the brand body (especially the lack of bargaining power of the brand, no brand influence, not sales volume, no product superiority, based on non-customer intelligence greatly affect the performance of the fees, Fees charged by the dominant position is the source of the store terminal resources (a few years ago the manufacturers to promote the concept of the terminal is king, on the one hand the high cost of manufacturers that, but it absolutely can not give up market share, brand promotion, the second, too many of the manufacturers have to pursue this cake stores and intangible strong position to promote the store, so stores in the existing circumstances crazy expand their control of force and channel profitability, resulting in slotting allowance, promotion costs, the main push, underwriting, advertising and other costs of collection, however, the number is relatively low cost, it is possible the high cost of collection of certain brands, the cost of your low income, they may charge you for the cost of high, the cost of other brands of low income, leading to another brand (line or customer intelligence approach to strong brand advantage, promotional costs to you or you onto others, which certainly has a benefit of the scapegoat, If it is relative to their input-output ratio, the single-store expenses high, high single-store performance will, however, low cost appliance stores, look at the overall relative costs, which many of them loss of stores (one store slotting allowances, promotion into a larger, profitable stores (low o