How to focus on promotion after-sale service and management to improve the competitiveness of cosmetics shops.docVIP

 PAGE \* MERGEFORMAT 15 How to focus on promotion after-sale service and management to improve the competitiveness of cosmetics shops Cosmetic specialty stores industry in the years after some athletic field, the market is gradually changing the positioning, channel development is also based on the pre-significant changes in, looking back at the overall situation; the past few years, the franchised store’s cosmetics market, operational focus to a market-oriented layout of the market to battle today’s market level, in order to focus on two or three types of market-based, fully embodies the Today cosmetics industry, particularly in the case of cosmetics franchise stores, the competition has been heating up the operation there, cosmetics specialty stores in the market, the short military contacts also demonstrated the strength it has also exposed in the operational planning strategies, promotions, training and education, and management of various mutual resistance factor, which is the cosmetic specialty stores in the operation of pairs of edged sword, how to avoid and planning? and in cosmetics shops in the management of superior than others, in addition to the need for integration of other system resources, personnel training and promotion are particularly critical now this situation, according to the special franchise stores focus on the following aspects of sexual and around the promotion, after-sales service to describe: In franchised shop services, how to do a good job marketing policies and promotion program implementation? In the promotion of overall planning needs to be done more details of the operation of those issues? For example: the following, we will be cosmetic specialty stores in the marketing strategy of service, for example as follows: A publicity strategy: (A) propaganda theme: *** Grand Opening (B) the modes of publicity: the air on the ground combine to create a strong atmosphere of open Second, opening events Theme: warm *** grand open