How to create advantages of regional brand to play the brand-.docVIP

 PAGE \* MERGEFORMAT 10 How to create advantages of regional brand to play the brand? Advantage of the brand create regional brand to play, is a lot of small and medium enterprises sought-after strategic goals, but the enterprise in order to truly achieve this aspiration, but it is not an easy task, because from regional brands to the advantage of the brand change is an enterprise from the quantitative change to qualitative change process. I propose the following four major trick shot, will help companies to achieve this strategic objective. The first one: Product Cluster Regional brand to the advantage of the brand transition, must have their own advantages, the advantages mentioned here, that is reflected in the products, enrichment, clustering, through clustering of products to meet the areas where the different needs of different consumer groups, be able to demonstrate its own unique core competitive advantage, build a strong product differentiation and protective barriers, so that competing products unable to start with and large-scale impact. Case: Zhengzhou Guohua Food Co., Ltd. was originally a regional brand of instant noodles, its leading products in the retail 0.5 yuan / pack low-end products, therefore, the market more vulnerable. In recent years, as market competition continues to intensify, Guohua food companies started to adjust its product mix, has introduced a Guohua food series, sword surface series and so on, a solid mid-range build their own consumer base, in 2005, Guohua food companies have also targeted Hunan, Hubei and other regional markets higher levels of consumption, heavy launched a taste of incense sticks barrels of bones Ramen noodles and the high-end products, thus enriching the high school with low product clusters, so that customers at all levels of consumption can pick your own right products that effectively meet these needs of different consumers. By product clustering, Guohua market, the company has built a strong fortif