How to avoid investment in the beauty trap-.docVIP

 PAGE \* MERGEFORMAT 7 How to avoid investment in the beauty trap? Undeniably, we are in the ‘brand’ the era of relative surplus, there is a mature product, there will be hundreds of brands around. Businesses how to find a suitable brand agency management, manufacturers how to recommend a good brand good products out investment to become an important topic among vendors. Turn on the TV, China Merchants ad overwhelming, what to build XX a millionaire ‘, ‘10 days off the market’, ‘the twenty-first century’s last opportunity to make money’, ‘select XX, sure fire’, ‘Free Distribution’, ‘turned out to , profit big ‘, etc., on the surface lure the people, in fact, but people had doubts, do not feel at ease, over exaggerated, insincere and untrustworthy. How, in this flowery advertising selected to operate on their own products, to avoid certain manufacturers ‘means for misappropriating’ the trap, they have to be painstakingly had. Now, some firms now offer manufacturers ‘model market, the effectiveness of evidence’, through the effects of market operations to the business model have confirmed their commitment to the product, as it were a manufacturers are very satisfied with the method. But, investment in the model market, often there are also ‘water’ and ‘camouflage’, dealer friends how to do a safe and secure ‘should recruit persons’, is also a major issue worth exploring, the following with a case to show that investment in the model played the role of the market and how to identify the means for misappropriating. The enterprise is located in Beijing, 98,99 years, was ‘Jiao Zi with’ first-line brand, annual sales of several million dollars. Because the cut-throat competition in the industry (high advertising Bipin, low-tech goods, caused by low red exclusion of the market and thus lead to price wars, etc.) and product life recession and reason, in addition to brand equity, the company do not have much capital surplus, struggling a few has been years, not make