How to make a successful clothing brand agents-.docVIP

 PAGE \* MERGEFORMAT 11 How to make a successful clothing brand agents? As the degree of fashion and garment industry has deepened people’s clothing needs, is no longer just pay attention to ‘affordable’, more is to taste, taste, spiritually met. Fashion brand into people’s occupational characteristics, life quality, status symbol, a modern ‘non-character cards’. Branded apparel market has become a pass. ‘Suddenly, such as spring night, the Trees 10000 pear tree to open’, since the early nineties, clothing brands sprang up like mushrooms flourish together. The original clothing wholesalers also gradually become a brand agency. Why should we change for the agents wholesalers do? The so-called ‘man-profit and do something’, of course, is profit-driven! In essence, franchising is also the brand’s market dominance Shiran. A large number of facts have proven that the wholesale market, not only the risk factor, profitability, market competition, but the brand than the agency, but also from the macro-trend analysis of industrial development, market wholesale almost sunset and engage in franchise brand agency, it is engaged in clothing sales person Cotai Strip . Many economists have also wrote books have done a lot of analysis and appraisal. Since the brand agency to make money while promising, how can we make it a successful brand agent? Simply put, it is necessary waiting in the wings, what one can. The so-called ‘machine’ and ‘power’, that is, the success of transport agent to do the brand a prerequisite. Nowadays most of the clothing brand uses a monopoly franchise business model, but nowadays the most successful franchise is a marketing mode. Therefore, the agents to do a good job branding agency, first and foremost thing is to understand the rules of the game franchise. Franchise core is unity, is a successful model of the copying process. Agents not only by Xu commodities, but the entire model, including brand logo, its name, trademarks, business standa