How to effectively design area marketing programs-.docVIP

 PAGE \* MERGEFORMAT 16 How to effectively design area marketing programs? An effective marketing plan for a regional market marketing war will indeed be said to be key to determining the market lifeblood of one of the components of life and death. So how do we design an effective marketing options? A regional market development and planning After the war when the area of #8203;#8203;marketing done basic research on the regional market, will begin to enter the market for a feasibility analysis to determine the selection of dealers cooperation, swot analysis of market positioning, product line is set, the price system set , to determine the market introduction strategies and development planning, and organization and strategy supporting surface details of the implementation of the program, a clear investment policy and market development prospect that the return on investment. This system, which we call the regional market development plan. (See Figure Second, the regional market selection and classification The basic standard 1 market area selection Scalability: the consumer target market conditions, competitive conditions and other potential and can easily describe. A sufficient amount of demand: the characteristics of the product, price positioning has enough consumer demand. Blocking other factors that are not policy: accessibility. Easy reactivity: the enterprise resource, marketing strategy and target market and the region is the match. Classification and positioning 2 market area (with liquor, for example Core markets: provincial non-capital cities, the urban population of around 200 million people, per capita GDP of more than 10,000 yuan, A class dining terminal 200 or more, (Note: the core market operations to enterprises, efforts to develop the market in collaboration with dealers . Strategy Market: provincial capital cities and non-capital cities in population of about one million, per capita GDP of more than 10,000 yuan, A