How to collect marketing information do Juan.docVIP

 PAGE \* MERGEFORMAT 12 How to collect marketing information do Juan Proceed with a marketing information-gathering activities, clear information needs, select information sources, information gathering, the concrete implementation of these three aspects of the work content requires careful consideration and implementation. Marketing, information gathering practices of these three aspects of its work there needs to be some question of understanding. Information needs must be clear Enterprise marketing management personnel in their business activities give rise to information needs of the two main reasons: First, run into a need to address the problem, and second, in the specific activities of marketing management is also a lack of necessary data information. Demand led to behavior motivated by the first motivation, but does not mean that the information needs of those who would certainly have been aware of the information-gathering activities to try to lead to the realization of their being met. Many marketing managers to proceed with the development of a decision to implement a control program or activity, in addition to the indispensable foundation for data, for the need to understand what the actual situation in advance to collect ill-considered, and many times it is even not enough. Thinking on the inertia, inertia makes the design far in advance the information needs of all the defects found in a number of marketing managers again and again. Many marketing managers to understand the market, not through their own personal involvement marketing practice. The information obtained through indirect channels, determines what kind of information they are in the business of marketing is the most useful is not clear. They and their subordinates have a lot of information seems, however, in the event of an issue to address the needs of information needs, the genuine application of the information is extremely short. When they become truly aware of the amount of in