How to conduct market the new brand break through.docVIP

 PAGE \* MERGEFORMAT 12 How to conduct market the new brand break through An instance of an enterprise: XX is a newly formed digital enterprise, main mobile hard disk, U disk, digital partners, such as memory card readers, digital products. Company’s marketing into larger, and is determined within two years to shape a well-known brand image. Products have a certain amount of differentiation, quality and stability, but also has a certain amount of channel sales team, but did not set up their own corporate culture. The establishment of more than a year, marketing and IT classes, mainly in the media running text ads and soft. More than a year has passed, channel investment difficulties, sales flat, has been unable to break through the bottleneck. These are the problems encountered by an enterprise situation, I will be the company as a case, a simple express their personal views. Personally believe that the new brands in the market in order to break through, you must do the following five basics: a, Marketing From EMKT. thinking innovation; two to build up their image of the VI, corporate culture, the image window; 3 pay attention to air cover, but also attach importance to push; 4, pool resources, occupation and regional markets; 5, analyzed and summarized, to experience replicated. Thinking Innovation Marketing Coca-Cola and Pepsi battle in a century, has given us such an inspiration: blind imitation will forever be in a backward state, and only dare to innovate, in order to win in the fierce competition advantage. In today’s environment, competition is intense depression, consumers have become more mature, more rational market, business to win customers, gain competitive advantage, we must change in a changing environment, marketing, mindset and use creative marketing methods in order to break through. First of all to let us take a look XX company’s six main competitors: Joint X: the world’s third largest PC provider in the nation’s largest consumer electr