How the operation of old age medicine and health products market-.docVIP

 PAGE \* MERGEFORMAT 10 How the operation of old age medicine and health products market? Material conditions of the increasingly rich and perfection, is entering the aging society in most areas of China, are faced with the problem of health care for the elderly confused. Elderly health and mental problems are becoming more prominent. As China accelerated the pace of integration of urban and rural areas, urban and rural elderly health issues, are forming a powerful tide of the impact of pharmaceutical and healthcare field, not only requires medical care, treatment, service has been updated with the progress, still in pursuit of new health and health-care approach. Therefore, as the field of medicine and health product manufacturers, should grasp the elderly health care products of China’s future development and management. China’s current south, north, east and west urban-rural differences are also large, how do the elderly market, product development and sales work, there are fundamental differences. But the health goal is the same, manufacturers of the market prospects for product development to comply with today’s society and market development, the status quo, how to do a good job in marketing above the old market Utah as the key? What kind of product development for today’s elderly? Need for different stages and regions to make a reasonable strategic and tactical layout. 1, older products in the market based on Old products in the market development of China’s national customs to follow. Gift-giving market gradually matures, will greatly accelerate the product development and sales of older efforts. From the perspective of the situation realistic, old-age product is the main target of the elderly, that is, consumers aged over 40, are older products could be incorporated into the development and marketing, there are many typical older products, namely, cultural background and setting, such as Zaoshuizaoqi the elderly, the physical needs of the elderly,