How the original liquor in Sichuan through the transition-.docVIP

How the original liquor in Sichuan through the transition-.doc

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How the original liquor in Sichuan through the transition-

 PAGE \* MERGEFORMAT 8 How the original liquor in Sichuan through the transition? Sichuan has thousands of the original wine business, statistics show that at present 80% of the original wine Luzhou-flavor liquor from Sichuan, but with the reduced production in recent years, and the National Liquor sales stabilized and the overall market environment changes, Sichuan is also facing the original wine the industrial development brought about by the transformation and upgrading. A competitive form of a brief analysis of 1, the other category of alternative wine competition. First, in recent years due to the Maotai and Fen several major flavor Liquor wave for Reconstruction and Development, based in Luzhou, Sichuan original wine market pressures;, followed by wine, rice wine, health, wine, beer and other alcohol on the market and consumer education, and community health awareness and health sectors in the horrors of white wine Marketing From EMKT. demands such as the combined effect of the source terminal in the consumer influence the loyalty of consumers for the choice of liquor, and thus have a white 80 after dating market concerns. 2 to Luzhou-flavor liquor as the main market for sales and the overall demand has stabilized, has been given a lot of relying on Sichuan Province of the original wine brewed liquor prices increased supply of raw wine the chance, so that a balanced market supply, reducing dependence on the Sichuan Province of the original wine. 3, by the liquor industry as a whole makes the process raise the level of quality in order to accelerate the homogenization of the original wine from Sichuan Dependence, combined with white wine in many places strengthened the differentiation characteristics of culture, the original taste of the new disadvantages into a personalized flavor differences in strengths and guide the consumer awareness, a sense, the quality of the leadership of Sichuan wine position in the reduction. Based on the above for sev

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