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How this can be sold a house-
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How this can be sold a house?
In recent months, from Shenzhen Nanshan Rainbow shopping malls, Nanshan Hospital, who traveled intersection, etc. There will always be seen more than 10 individuals in issuing leaflets, I also stopped several times by these people and listen to them about the situation, acceptance Their promotional materials, all these people selling ‘Ideal homes’ of the dozen of Weifang. But why sell so long, dozen of houses not yet sold on it? The author combines his own experience, from a marketing point of view to analyze why there are so a conclusion.
1, inappropriate sales model:
The promotional event was organized by a man named Huajie home buyers real estate sales agents to operate, the activities of the basic elements are as follows:
1, in the street at random Li 2 less than 1 meter high small brand, intended to attract the attention of pedestrians;
2, a dozen individuals to all the pedestrians passing by a 2 cents about distributed flyers;
3, there is the intention or the leisure district of the person who has been delegated to the site within the Kan Lou;
From the view of the whole event is basically street clothing store promotional models (in particular note: It is similar to the lowest level of clothing stalls promotional mode) house, household consumption is now the community is absolutely the most critical one large, for Any family, are not a very casual commodity, therefore, everyone will choose to go in more formal occasions, choose to buy, not to hear the same as the purchase of pickles on the side of the road shouting interested in, and this self-worth down The promotional activities will damage the brand image of the district. This is why the real estate industry, advertising is always the atmosphere.
Therefore, I believe that the real estate sales agent’s sales model used is completely wrong, even in the cell outside (traffic downtown lots, and there is space) take a small, exquisite, with housin
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