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How to control Yahuo after-effects-
PAGE \* MERGEFORMAT 10
How to ‘control’ Yahuo after-effects?
Yahuo is a double-edged sword, blade support or oppose, if you do not stand dealers point of view issues, which the sword is likely to Kanxiang own! Conversely, if you are an effective prevention and treatment of the sequelae of Yahuo so Yahuo blade Kanxiang the market, you are probably in that the sword’s help, survive!
Yahuo is a double-edged sword, sharp on both sides of
The so-called Yahuo known as ballast, usually at year-end or special times, to the market and all levels of channels, especially channels pressed into a business far beyond its normal sales of stock.
Standing business perspective, the use of Yahuo method can be used to promote sales of its starting point mainly due to the following aspects: First, Yahuo is an internal sales management, incentives, mainly in the internal sales staff year-end bonus on. Through this incentive policies to encourage them to carry out market development; second season for the enterprise product sales, promotional activities, inventory well prepared to prevent the emergence of the logistics lag out of supplies, stock-outs; third, from a competition point of view, crowding Yahuo way through channels, to prevent competitors devour its own network; fourth, prompting dealers to sell their products, the goods down to where the agent or broker, give them a good policy, to force them to think of ways to sell.
From the above aspects, we find Yahuo indeed a marketing-driven approach. However, in actual operation, Yahuo is a double-edged sword, if an enterprise Yahuo unreasonable, or the purpose is not correct, and this will lay the scourge of its own product sales. Also, if Yahuo is not normal after the ‘service’, will leave more Yahuo ‘legacy’, has brought a lot of insecurity to the enterprise.
What kind of Yahuo will have ‘consequences’?
Yahuo sequelae occurred primarily caused by three reasons:
① ‘three-shot lead’ policy Yahuo
End of the year, when a
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