How to achieve a strong brand strategy for regional investment.docVIP

 PAGE \* MERGEFORMAT 5 How to achieve a strong brand strategy for regional investment For strong regional brands, the majority of enterprises pay more attention to regional market strength blockade, in order to achieve a solid marketing purposes, to achieve market segment linkage. A solid plate market before starting radiation surrounding the market, the steady expansion of strategic areas, and ultimately more regional coverage. Strong regional brand strategy investment, not only can achieve corporate strategic layout, the regional market planning, but also can be more effective, once and for promoting the completion of annual sales. Speaking before a reasonable investment, I want to briefly talk about the auto manufacturers select distributors classification and reference elements. First, the dealer category. Hu Jingsong combat consultants that operate liquor from the dealer experience, the dealer can be divided into capitals dealers and industry distributors; channels from the scale of operation, the dealer can be divided into single-and multi-channel distribution channel distributors business; from business channels on the points, channel resellers and distribution channels can be divided into dealers, distributors and buy food channel channel distributors; business category on the points from the dealer can be divided into multi-category retailers and distribution of a single category providers; up points from the operation of the number of brands, dealers can be divided into single-brand multi-brand dealers and distributors. Secondly, the liquor business investment reference feature. Industry leading marketing and management consultant Guo Youchen that enterprises can be screened from the following four faces: the first face of a terminal distributor network strength, financial strength; second block surface for dealers dealership reputation, credibility, business concept and past operating results; third block surface for the dealer sales team s